Product Placement for 10-12-2008

by Ian on October 12, 2008

From an article on product integration:

Asked to use a particular phone, Whedon might say yes. “If we need to talk about the wonder of that phone? I don’t know.” Television is a mass art, requiring compromise, pragmatism, he knows—but the line creators draw should not be about “How coolly can I do this? The most artful can be the most unethical.”

You don’t say?

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{ 2 comments… read them below or add one }

1 asdfgasd 10.21.08 at 3:08 pm

you can’t see the video if you’re outside the US

2 Ian 10.21.08 at 6:17 pm

Isn’t Hulu great?

Basically, the protagonist is stumbling through an African desert, and for some reason asks a shaman for his cellphone. Instead of laughing at him, he replies, “No service here. Should’ve gone with Sprint.”

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