FAIL: Buca di Beppo
Most companies have yet to evolve past the marketing practice of interruption, and this is understandable. It’s frustrating, but I’m not such an elitist that I necessarily blacklist or boycott a company because I didn’t like their commercial. But there is a point where noise exceeds the signal. When a tactic is so annoying, so flabbergasting that you refuse to do business with them out of spite:
Nice work, Buca. You’ve materialized pop-up advertising.
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I thought Baja Fresh invented this.
There is one company that I really have boycotted for about… hmm.. 15 or 16 years now ever since they ran an ad campaign that I couldn’t stand. I think it was around 1992 or 1993 that Sonic ran their “Summer’s Funner at Sonic” ad campaign with Frankie Avalon. I’m not grammarian, but ‘funner’ has sounded like a dumbass word to me since I was 8 years old. No way would I go to a business that had forced me to hear it five times a day for a whole summer.
I don’t live anywhere near a Sonic anymore and I don’t eat that sort of food, ever, but you can guarantee that any time a road trip finds me in the South or the Midwest and all I have to choose is fast food, I’m going to Wendy’s or McDonald’s or Shoney’s instead. I’ll eat out of the refrigerated aisle at a supermarket before I’ll got to Sonic.
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